What is National Tequila Day

July 24th means National Tequila Day, and National Tequila Day means twenty four consecutive hours, 1440 consecutive minutes, and 86,400 consecutive seconds of honoring good times had with your favorite liquor over salt & lime. Just enjoy those good times responsibly, don’t swig that beautiful blue agave elixir behind the wheel, and do read up on its storied history in Mexico, the broader American Southwest, and beyond.

NATIONAL TEQUILA DAY FAQS

Is National Tequila Day an expensive holiday?

While there’s plenty of pricey spirits running anywhere from a few hundred (or few thousand) a bottle, that doesn’t mean that there aren’t more affordable quality bottles on the market. If you’re firmly intent on boozing on a budget, look up the best tequilas under $20 and see for yourself.

Is National Tequila Day an actual holiday?

In a legal, federally-recognized sense, no, not in the United States currently. But while you probably won’t get off of work from it, that doesn’t mean that you can’t personally recognize it though!

Is Tequila diet friendly?

Yes! Pure spirits can be carb free, gluten free, kosher, and keto!

 

HISTORY OF NATIONAL TEQUILA DAY
Tequila’s precursor, a milky, frothy agave drink known as pulque, dates all the way back to Mesoamerican times circa 1000 B.C., when indigenous Mexican tribes would commonly harvest and ferment it. It wouldn’t be until 16th Century A.D., however, that the contemporary tequila we know and love would be first produced, around a territory of land that wouldn’t officially become known as Tequila until 1666.

That wouldn’t stop Spanish aristocrat Don Pedro Sánchez de Tagle from opening the world’s first tequila factory 66 years prior in Jalisco, the Mexican state where the modern city of Tequila is located. It definitely wouldn’t stop Don Jose Antonio de Cuervo from founding the first Vino Mezcal de Tequila de Jose Cuervo in Tequila over a century later in 1795, birthing the world’s most successful tequila brand to this day.

The origins of Tequila are fairly well documented, but unfortunately, the history of National Tequila Day’s origins are a little murkier. Not much can be found on who originated the holiday, what originated the holiday, and why it takes place on the dates it does. Perhaps the originators imbibed a little too much on their own supply to remember. Regardless, common zeitgeist rules that National Tequila Day takes place on July 24th in the United States, and the Mexican Senate just ruled in 2018 that their own occurs on the third Saturday of every March.

NATIONAL TEQUILA DAY TIMELINE
2006
Tequila Trade Agreement
The US moved to block a proposal stating that Tequila must be bottled “at the source” in Mexico, stating that this proposal puts thousands of jobs at risk. Instead, the Tequila Trade Agreement was created, stating that the US may continue to import tequila in bulk in order to bottle it within their own facilities.

1795
Father of tequila
Don Jose Antonio de Cuervo makes the first Vino Mezcal de Tequila de Jose Curevo in Tequila, Jalisco, Mexico, birthing the modern tequila industry

1500s
All Tequilas are Mezcal…
The Spanish invade Mexico and in short order begin cooking agave in distilling pots and call it Mezcal Wine

1000 BC
Drink of the gods
Indigenous peoples drink an alcohol made of blue agave that they call pulque

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